Bio

What do you actually do at 1122? (In simple terms.)

I focus on helping lawyers sign more cases at a great cost of acquisition.

What do you love about working with law firms?

I like flipping the script on what a law firm/vendor relationship can be. I also love how direct lawyers are in their communication. There’s no “chicken-shit.” That’s what I’m all about.

What’s something people might be surprised to learn about you?

I’m somewhat obsessed with blueberry bushes.

What’s a hobby or interest outside of work?

I love to run long distances (slowly).

If you could pick your last meal, what would it be?

My Grandma’s oven-roasted Christmas dinner filet mignon.

One sentence that describes how you approach your work.

I built the agency that I wanted to hire when I was the marketing director at a law firm, one that focuses on how many cases are signed and how much they cost, not on impressions or clicks.