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A Message
From Our Founder
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We built 1122 Marketing with a very specific understanding of what law firm owners actually care about: Signing more cases at a great cost of acquisition. Nothing else matters. Not leads. Not clicks. Not impressions.
We’ve sat in your seat. As a former in-house marketing director at a law firm, Thomas wasn’t looking for more “activity” from an agency. He was looking for results that impacted the firm’s bottom line:
- How many cases are we signing?
- What is it costing us to acquire each one?
- Can we scale this profitably?
That’s it.
The problem was no agency operated that way.
Most agencies avoid these metrics because they create real accountability. There’s nowhere to hide when you’re measured on:
- Signed cases
- Cost per acquisition
You either perform or you don’t. So instead, they report on things that sound good but don’t actually matter. Around here, we call these metrics “Chicken-Shit.”
1122 Marketing was built to be the agency Thomas wished he could have hired. An agency that:
- Thinks like an owner, not a vendor
- Treats every dollar of ad spend like it’s their own
- And defines success the same way a law firm does
By results. At 1122, campaigns are not judged by calls, impressions or CTR. They are judged by how many cases are signed and how much it costs to sign them
This focus drives better decisions. Better strategy. And ultimately, better outcomes.
No Chicken-Shit.
What It’s Like Working With Us
We start by understanding your business.
Your target cost per signed case. Your signed case volume goals.
Everything we do is built around these numbers.
We use our propriety system to:
Improve lead quality, increase lead volume and help you sign more cases.
We know propriety is such a marketing buzz word but it really is and it really works.
We manually review and track every single LSA lead. This allows us to:
Understand the true status of every lead, accurately report your cost per signed case and total signed cases, provide direct feedback to Google to improve lead quality and reduce cost.
We define campaign success the same way you do:
How many cases you sign.
How much it costs to sign them.
We report on the metrics that matter to you every single week.
No guesswork. No confusion.
Just clear performance data you can use to make decisions.
We manage every aspect of your LSA account and keep it in good standing.
The only thing you need to do is answer the phone and sign the cases.
Why LSAs Matter for Law Firms
What You Get
More Signed Cases
We focus on turning LSA leads into real clients not just generating phone calls.
Accurate Cost Per Case Tracking
We track every lead to show exactly what it costs you to sign a client.
Lead Quality Optimization
We actively improve lead quality by working with Google and your intake process.
Weekly Performance Clarity
You’ll know exactly how many cases you signed and what it cost. Every week.
Get a Live LSA Audit
We’ll review your current LSA performance, identify what’s holding you back, and develop a plan to improve your LSA campaign so you can sign more clients.
This is a working session, not a sales pitch.
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