Our Mission

We built 1122 Marketing with a very specific understanding of what law firm owners actually care about: Signing more cases at a great cost of acquisition. Nothing else matters. Not leads. Not clicks. Not impressions.

We’ve sat in your seat. As a former in-house marketing director at a law firm, Thomas wasn’t looking for more “activity” from an agency. He was looking for results that impacted the firm’s bottom line:

1. How many cases are we signing?
2. What is it costing us to acquire each one?
3. Can we scale this profitably?

That’s it.

The problem was no agency operated that way.
Most agencies avoid these metrics because they create real accountability. There’s nowhere to hide when you’re measured on:

• Signed cases
• Cost per acquisition

You either perform or you don’t. So instead, they report on things that sound good but don’t actually matter. Around here, we call these metrics “Chicken-Shit.”

1122 Marketing was built to be the agency Thomas wished he could have hired. An agency that:

• Thinks like an owner, not a vendor
• Treats every dollar of ad spend like it’s their own
• And defines success the same way a law firm does

By results. At 1122, campaigns are not judged by calls, impressions or CTR. They are judged by how many cases are signed and how much it costs to sign them

This focus drives better decisions. Better strategy. And ultimately, better outcomes.

No Chicken-Shit.